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Some Not so Secret Secrets When Buying Digital Advertising
When buying online advertising the approach is very different from that of purchasing traditional media. The language, the method of determining ROI, and the overall strategy have all changed. A BOLO...
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Predicted Ad Trends for 2011
It will come as no surprise to those of us paying attention to trends that advertisers are asking more of their audiences than ever before. In previous years, the modus operandi has been for...
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This Year’s Hottest Advertising Trends
At Caliber, we don’t let trends influence our creative. However, we do like to stay informed of what is going on in the creative world. As the years pass, design elements such as techniques, colors,...
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Tracking ROI on Offline Advertising
Effective marketing professionals are constantly monitoring and questioning how they are spending their marketing budget, if their messaging is reaching the right audience, and how to develop ways to...
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5 Tips on How to Define and Reach Your Target Customer
Zeroing in on your target customer is essential to the success of a marketing campaign. However, reaching potential customers for your business, product or service can be a difficult task. First,...
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A ‘Gilded Age’ for Generation C – Mobile Marketing
With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be...
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The Evolution of Social Advertising
Facebook, the world’s largest social network, achieved 1 billion users in September 2012. Why then, would anyone opt out of advertising with a company that has captured the attention of such a large...
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Unveiled today, Twitter’s Advertising API — What does it mean for brands?
Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow...
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Will the Hashtag Enhance Facebook Marketing?
Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg...
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Should Businesses Use Instagram?
Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the...
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